Students Forecast Long-Term Strategic Growth Using GIS Mapping Technology
By engaging tomorrow’s leaders, sponsors of a case competition gain actionable perspectives and critical data to expand its number of site locations that serve marginalized populations resulting in a positive impact on public healthcare, while addressing chronic illnesses and healthcare disparities.
Cleveland, OH – A team of six University of Southern California (USC) Master of Science in Business Analytics(MSBA) graduate students were the top winners in the third annual case competition hosted by the Marshall School of Business, case sponsor BridgePort Group and technology sponsor Esri. The first-place team, Team Insighters –made up of Eloise Yu, Rania Soetirto, Ching Yi (Ada) Yu, Xiaoyi (Guan) Guan, Nico Santoso, and Shun Yeung Ng – competed against other graduate students from the USC Marshall School of Business on November 4, 2023.
BridgePort Group, LLC, a minority and veteran-owned global supply chain and logistics technology firm in partnership with the USC Marshall School of Business and Esri held a business analytics case competition with two hundred and thirty-two students and the ten judges participating in the event. TheUSC MSBA Marshall Global Case Competitionoffered thirty-six student led consulting teams a unique chance to analyze a complex business case, problem-solve using GIS generated maps as a visual analysis tool and present their findings before a panel of high-ranking executives from various industries and USC faculty.
Cleveland-based BridgePort Group (BPG) presented a problem statement that exposed the students to a realworld business site selection challenge. The teams were tasked with conducting geospatial research and analysis to choose the optimal location for BPG’s expansion and establishment of a nationwide network of temperature-controlled warehouses. The teams also had to consider societal, economic, public policy, and environmental impact data. Andre Bryan, BridgePort’s Managing Partner, and a judge for the competition, stated: “The presentations were very high quality and well-developed business solutions. The problem statement highlighted the innovative work of BridgePort and our challenges, and we are proud to provide future business leaders with opportunities to foster their creativity and entrepreneurial mindset.”
BridgePort looks forward to continuing its relationship with the USC Marshall School of Business, Esri and other collegiate partners by creating engagements for students and professionals to develop solutions that lead to more equitable and sustainable supply chains. Gary Sankary, ESRI Industry Marketing Strategy for Commercial Business noted, “With today’s competitive job climate, we must provide students with innovative learning opportunities and access to business tools that simulate the real world to best prepare them for the job market.” He also stated, “BridgePort’s contribution and commitment to the students has resulted in an excellent developing partnership.”
For more information about BridgePort and the opportunity to partner, please visit the company’s website at www.bridgeportgroup.solutions.
Contact:
BridgePort Group, LLC
Tosha Hudson, Strategic Partnerships
Email: thudson@bridgeportgroup.solutions.